‘I Love You Too!’ My Family’s Creepy, Unsettling Week with an AI Toy
September 17, 2025 at 08:44PMIn the name of journalism, Arwa Mahdawi spends a week with an AI toy called Grem. Designed to “learn” the personality of the child to whom it is handed, they are supposed to have “fun, educational conversations” together, but Mahdawi quickly finds the talking plushie a creepy concept, preferring to return to the likes of Peppa Pig. As she writes, “the little oink may be annoying, but at least she’s not harvesting our data.”
What was unsettling, however, was hearing Emma tell Grem she loved it – and Grem replying: “I love you too!” Emma tells all her cuddly toys she loves them, but they don’t reply; nor do they shower her with over-the-top praise the way Grem does. At bedtime, Emma told my wife that Grem loves her to the moon and stars and will always be there for her. “Grem is going to live with us for ever and ever and never leave, so we have to take good care of him,” she said solemnly. Emma was also so preoccupied with Grem that she almost forgot to go to bed with Blanky, a rag she is very attached to. “Her most prized possession for four years suddenly abandoned after having this Grem in the house!” my wife complained.
“Don’t worry,” I said. “It’s just because it’s new. The novelty will wear off. And if it doesn’t, we’ll get rid of it.”
I said that last bit quietly though, because unless you make sure you have properly turned Grem off, it’s always listening. We keep being told that the robots are going to take over. I didn’t want to get on the wrong side of the one I’d let into my house.
from Longreads https://longreads.com/2025/09/17/ai-children-toy-learning-data/
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